Tolerated to Celebrated! Confessions of A Transaction Chaser

What if your clients didn’t just use your services, but celebrated you for them?

From Tolerated to Celebrated is a practical, field-tested guide for sales professionals, business owners, and marketplace leaders who want to build meaningful, long-lasting relationships that go beyond transactions.

With wisdom shaped by over six decades in sales and leadership, Ernie Lansford introduces a five-level Relationship Pyramid that will help you:

• Identify your current relationship status with customers
• Recognize what’s keeping you stuck at a lower level
• Take specific, actionable steps to rise higher
• Serve through your customer by understanding their customer
• Move from being tolerated to being celebrated

This book isn’t built on theory. It’s built on coffee-shop conversations, decades of pre-call planning, and the hard-won lessons of someone who’s walked the road.

Whether you’re a seasoned pro or just starting, you’ll walk away with a renewed mindset and a simple, powerful framework to elevate your game and your impact.